16+ hour, 42+ min ago   (417+ words) Today the Brave has appointed Laura Mahony as its new managing director. Mahony’s appointment comes as the agency experiences growth and expansion in various service areas. Today the Brave has appointed Laura Mahony to the newly created role of Managing…...

3+ day, 17+ hour ago   (371+ words) Droga5 ANZ has launched its new campaign for Zip, tapping into the familiar tension between what consumers need and want, highlighting how the payment platform can afford flexibility at the checkout. The ‘Needwant’ campaign follows two Australians weighing up something they…...

4+ day, 19+ hour ago   (282+ words) From left Melissa Polglase (David Jones), Libby Minogue (Virgin Australia), Dominique Dalton (Helloworld) and John Hannan, News Australia News Australia has launched a revamped travel network aimed at adapting to changes in the travel booking process driven by AI. The…...

5+ day, 16+ hour ago   (646+ words) New boy: Luke Haynes has only been at News Australia six weeks (Mumbrella) Advertising against live sport is an increasingly risky business which could see marketing spend entirely wasted, according to an argument advanced at News Australia’s sports upfront event…...

6+ day, 16+ hour ago   (407+ words) Australian community broadcasting generates $485m in social value annually, according to new research. The sector is calling for increased government investment to address financial pressures and enhance its contributions to local communities. Australia’s community broadcasting sector generates almost half a billion…...

6+ day, 18+ hour ago   (788+ words) Ooshie-mania has it all: scarcity, hype, collectability, and the sense that everyone else wants in. As a short-term promotion, it is difficult to argue with the success of the campaign. However, as Daniel van Vorsselen from The Research Agency writes,…...

1+ week, 16+ hour ago   (1387+ words) For the first time in years, the AM radio network that is now known as Tapt Media has been absent from financial reporting season — since being bought by the Laundy Family, earlier this year, it no longer needs to reveal…...

1+ week, 15+ hour ago   (714+ words) Communications minister Anika Wells did the media rounds on Monday morning talking about the Digital Duty Of Care draft, expected to land this week Social media platforms may soon be required by law to allow Australians to opt out of…...

1+ week, 16+ hour ago   (312+ words) Darren Perera is the new ANZ lead for Vidaa Smart TV operating system Vidaa has hired former MiQ and Paramount sales executive Darren Perera to be its commercial director for Australia and New Zealand. Perera will now lead the Hisense-owned…...

1+ week, 4+ day ago   (293+ words) The Australian government is preparing a major advertising blitz against the spreading bird flu epidemic, contracting Clemenger BBDO to develop the creative. The Department of Agriculture, Fisheries and Forestry has handed a $1m contract to the Omnicom-owned agency’s Melbourne office to…...