12+ hour, 28+ min ago   (708+ words) Led by Samar Maakaroun, these two identities for a maker space and event space highlight how strong brand architecture is built on discipline, not decoration. Director Dana Kazic approached Samar Maakaroun and her team at Pentagram with a challenge: introduce…...

4+ day, 7+ hour ago   (542+ words) Weirdo helped the British fashion brand swap the usual models for "open-minded" women aged 19 to 72, found via guerrilla posters, shot in a single day and backed by new positioning and a signature colour called Lemonade. Fashion is a beloved passion…...

4+ day, 11+ hour ago   (293+ words) The independent studio reframes "psychic guidance" for modern life, with stunning illustrations by María Jesús Contreras. Given the unusual subject, Mother Design did some research beyond the usual category and spotted a cultural shift: people are increasingly turning to things…...

6+ day, 2+ hour ago   (576+ words) Instead of turning to AI for their latest campaigns, Hermès and Chanel hired the Paris artist. The result is something widely loved online, and not just by creatives either. We speak to the human who got everyone talking this summer....

1+ week, 8+ hour ago   (391+ words) The dynamic duo behind one of our favourite bookshops believes merchandise has re-emerged as a powerful marketing tool. We find out more about their latest title. Merchandise is like a quiet friend who's always there, but we've sadly forgotten about....

2+ week, 5+ day ago   (818+ words) Manchester saw the launch of Berghaus's first-ever standalone store today. We spoke to Pentland's global head of retail about heritage, wholesale, and what a shop can do that a random shelf can't. Berghaus opened its doors in the Manchester Arndale…...

2+ week, 5+ day ago   (851+ words) Spotify's "Fan Life" campaign. Devotees of rapper Pitbull often wear bald caps and formal wear as a concert ritual So who are the modern celebrities making waves in ads now? Well, on closer inspection, it feels like things aren't what…...

2+ week, 5+ day ago   (647+ words) Her evocative work reminds me of the storybooks of my 1970s childhood—only reimagined for the digital age. Originally from China, Fei Meng lived in the UK for ten years before relocating to New York in 2024. She's spent the last six…...